Madrid / London, 2 December 2024 – Allfunds (AMS: ALLFG), a leading B2B WealthTech platform for the funds industry with over €1.4 trillion in assets under administration, offering fully integrated solutions for both Fund Houses and Distributors, today announces Luis Berruga’s appointment as Senior Advisor, to support strategic initiatives and product development, with a focus on the forthcoming ETP platform.

As Allfunds advances the development of its new Exchange-Traded Products (ETP) platform, set to launch in 2025, the company has enlisted Luis Berruga to advise on the creation of strategic partnerships within the ETP industry. With his extensive experience and deep understanding of ETP product development and distribution, Mr. Berruga’s insights and relationships will help ensure that Allfunds’ vision aligns with market expectations for this new platform, delivering from day one.

Mr. Berruga is the founder and managing partner of boutique investment firm LBS Capital and was previously CEO of Global X, a New York-based provider of ETFs. A seasoned leader in the asset management industry, Luis is recognized for his success in building and scaling ETF businesses, particularly across the US and European markets. His expertise spans strategic planning, cross-border regulation, and global distribution, making him a valuable asset in supporting Allfunds’ continued growth and innovation.

Juan Alcaraz, CEO and Founder of Allfunds, said: “With his extensive experience and industry insight, we’re excited to welcome Luis as we enter this next phase of growth. His appointment reflects Allfunds’ commitment to bringing in senior, specialized talent to evolve our offerings, respond to client needs, and provide a sophisticated, best-in-class solution that enhances client performance.”

Luis Berruga commented: “I am thrilled to join Allfunds at such a pivotal moment as the company seeks to enhance and differentiate its offering with the launch of its ETP platform next year. ETPs are evolving quickly, offering clients a more attractive and diversified solution to their investment portfolios. I look forward to working with the team, applying my expertise to help Allfunds navigate the competitive ETP landscape and support the company as it consolidates its position as a one-stop distributor of innovative investment solutions.”