Madrid, 6 November – Allfunds (AMS:ALLFG), the leading B2B Wealth Tech platform for the fund management industry, announces that global investment firm KKR is the latest member to join the Allfunds Private Partners programme (APP).

The APP programme, which was launched earlier this year, is successfully establishing a tight network of collaborators who are dedicated to improving access to private market funds for distributors. The programme combines the deep asset class expertise and leading investment management capabilities of its members - prominent alternative asset management and financial services firms - with Allfunds’ global distribution experience, sophisticated technology, and dedicated specialised teams.

By joining the APP programme, KKR will effectively broaden its distribution reach for its strategies, targeting several key segments, including wealth management and private banking, where appetite for private market investments remains strong. KKR will bring a wealth of knowledge and experience to the group as a whole as a leader in the alternative investment industry with a 47-year track record.

Borja Largo, Chief Fund Groups Officer and Head of Allfunds Alternative Solutions, commented: “We are thrilled to welcome KKR and proud that our group of partners is consolidating with leading names and a great commitment to overcome the traditional barriers that this asset class faces. Although there is still much to accomplish, we are confident in our success and the progress we have made so far.”

Eric Mogelof, Partner, Head of Global Client Solutions added: “We are excited to partner with Allfunds as we continue to expand our wealth solutions globally, and, importantly, provide innovative ways for eligible individual investors to access KKRs global platform of investment capabilities.”