Ares Management Joins Allfunds Private Partners Programme to Expand Distribution of Wealth Channel Products
Madrid / London, 26 March 2025 - Allfunds (AMS:ALLFG), the leading B2B WealthTech platform for the funds industry, is pleased to announce that Ares Management Corporation (NYSE:ARES) ("Ares"), a leading global alternative investment manager, has joined the Allfunds Private Partners (APP) programme. This collaboration reinforces the growing demand for private markets, one of the fastest-expanding asset classes in private banking, and highlights Allfunds’ role in accelerating global distribution for top-tier investment solutions.
Since launching Ares Wealth Management Solutions in 2021, Ares has remained focused on scaling its wealth platform to deliver private markets access and education to financial advisors and their clients. By joining the APP programme, Ares will harness Allfunds’ technology and extensive distribution network to offer its wealth solutions to a broader and more diversified global base of individual investors. Launched in 2023, the programme was designed to facilitate access to private banking channels, the segment with the greatest demand and appetite for this asset class. It helps asset managers achieve scalability, streamline operations, and enhance distribution efficiency through Allfunds’ technology-driven ecosystem.
By becoming part of the APP programme, Ares will benefit from the expertise of a dedicated team and specialized support, helping to extend its reach and bring its alternative investment solutions to a wider network of global individual investors.
Mark Serocold, Partner and EMEA Head of Wealth Management Solutions at Ares, said: “Forming relationships with pioneering innovators like Allfunds is a critical part of Ares’ mission to democratize alternative investments across key global markets. We are pleased to be joining the APP programme and look forward to working with Borja and his team to further expand the distribution of our products throughout the wealth channel in EMEA, APAC, and Latin America.”
Borja Largo, Chief Fund Groups Officer and Head of Alternative Solutions at Allfunds, added: “We are thrilled to welcome Ares to the APP programme. Their inclusion reaffirms the significant growth potential in the alternatives space and highlights the increasing need for seamless access to these investments. At Allfunds, we are committed to bridging the gap in distribution and technology, making private markets more accessible to a broader range of investors. The continued expansion of the APP programme highlights its value in simplifying and scaling access to alternative asset classes, and we look forward to supporting Ares in reaching new heights.”