Brand Center

Colours

Our colours

For the best colour reproduction, always choose the correct colour system (RGB, CMYK, PANTONE) depending on the medium and reproduction technique.

Primary colours

Blue, red, white and gray are the identifying colours of Allfunds. White plays an important role within the Allfunds identity.

The use of these colours is explained in more detail in the Look and Feel section.

  • Pantone 534
    C95 M74 Y7 K45
    R27 G54 B93
    #1b365d

  • Pantone 199
    C0 M100 Y72 K0
    R213 G0 B50
    #d50032

  • White
    C0 M0 Y0 K0
    R255 G255 B255
    #ffffff

  • Pantone Cool Gray 3
    C8 M5 Y7 K16
    R198 G198 B198
    #bbbcbc

Secondary colours

These colours are applied only to more complex infographics that need more colours to be understood correctly and quickly.

  • C28 M98 Y29
    K18 R162 G25 B91
    #A2195B

  • Pantone 199
    C0 M100 Y72 K0
    R213 G0 B50
    #d50032

  • White
    C0 M0 Y0 K0
    R255 G255 B255
    #ffffff

  • Pantone Cool Gray 3
    C8 M5 Y7 K16
    R198 G198 B198
    #bbbcbc

  • Pantone Cool Gray 3
    C8 M5 Y7 K16
    R198 G198 B198
    #bbbcbc

  • Pantone Cool Gray 3
    C8 M5 Y7 K16
    R198 G198 B198
    #bbbcbc

Text colour

Use this colour only for bodycopy and large text

  • C0 M0 Y0 K100
    R29 G29 B29
    #1D1D1D